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Reasons for purchasing products that were endorsed by an influencer in India in May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

14,739 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make a purchase?

The survey question had 6,493 female and 8,246 male respondents.

Citation formats

Reasons for purchasing influencer endorsed products India 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey by in May 2023, the majority of female and male respondents in India admitted to purchasing an influencer-endorsed product because they were convinced by the promotion. On the other hand, about ** percent of both female and male participants agreed to base their judgment solely on trust. Overall, both the genders revealed nearly identical responses.
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