A survey conducted across India in 2022, reported that food-related content attracted the most followers with ** percent of respondents stating that they followed influencers who created such content. Lifestyle and fashion were the other trending influencer categories during that period as indicated by more than ** percent of responses, respectively.
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Kantar, & WPP Media (INCA Global). (October 12, 2022). Most followed influencer content categories in India as of 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1295939/india-most-followed-influencer-categories/
Kantar, und WPP Media (INCA Global). "Most followed influencer content categories in India as of 2022." Chart. October 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1295939/india-most-followed-influencer-categories/
Kantar, WPP Media (INCA Global). (2022). Most followed influencer content categories in India as of 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1295939/india-most-followed-influencer-categories/
Kantar, and WPP Media (INCA Global). "Most Followed Influencer Content Categories in India as of 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2022, /statistics/1295939/india-most-followed-influencer-categories/
Kantar & WPP Media (INCA Global), Most followed influencer content categories in India as of 2022 ÌÇÐÄÆƽâ°æ, /statistics/1295939/india-most-followed-influencer-categories/ (last visited July 23, 2026)
Most followed influencer content categories in India as of 2022 [Graph], Kantar, & WPP Media (INCA Global), October 12, 2022. [Online]. Available: /statistics/1295939/india-most-followed-influencer-categories/
