| Characteristic | I wanted to buy it anyway, regardless of who was promoting it | I was convinced by the promotion from the influencer | I like and trust the influencer and would purchase whatever he/she promotes | Others |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
India
Survey time period
May 11 to 31, 2023
Number of respondents
14,793 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make a purchase?
The survey question had 6,493 female and 8,246 male respondents.
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