According to a study on influencer marketing across India in 2023, AI was mainly used among social media influencers to generate content ideas, as per almost **** of the respondents. Over ** percent of content creators also used AI tools to assist with their writing. While other purposes included content calendar management, engagement ideas, etc., roughly ** percent of influencers claimed to not having used AI at all.
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Influencer. (October 18, 2023). Use of AI for social media influencer marketing in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer. "Use of AI for social media influencer marketing in India in 2023." Chart. October 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer. (2023). Use of AI for social media influencer marketing in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer. "Use of Ai for Social Media Influencer Marketing in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2023, /statistics/1424541/india-use-of-ai-for-influencer-marketing/
Influencer, Use of AI for social media influencer marketing in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424541/india-use-of-ai-for-influencer-marketing/ (last visited July 28, 2026)
Use of AI for social media influencer marketing in India in 2023 [Graph], Influencer, October 18, 2023. [Online]. Available: /statistics/1424541/india-use-of-ai-for-influencer-marketing/
