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Main purposes of influencer marketing in India as of January 2023

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Sources

Release date

June 2023

Region

India

Survey time period

January 2023

Number of respondents

140 respondents

Special properties

influencers and clients

Citation formats

Main purposes of influencer marketing India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 19, 2024
According to a survey on influencer marketing across India in 2023, over ** percent of the respondents stated that the main purpose of influencer marketing was to raise brand awareness. However, ** percent of the respondents indicated that increasing brand engagement and acquiring new customers were the other major influencer marketing purposes.
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