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Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020

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Sources

Release date

November 2020

Region

United States

Survey time period

August 12 to September 14, 2020

Number of respondents

314 respondents

Special properties

top 4 box / among senior level communication and marketing professionals (agency and in-house)

Method of interview

Online survey

Citation formats

Effectiveness of various types of influencers in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 15, 2021
During a 2020 survey carried out among senior level communications and marketing professionals in the United States, ** percent of respondents selected mainstream jounalists as one of the four most effective types of influencers; everyday consumer were picked as one of top four by ** percent of respondents.
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Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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