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Leading parameters considered by brands to partner with influencers in India as of 2022

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Source

Release date

October 2022

Region

India

Survey time period

2022

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

Citation formats

Criteria considered by brands for influencer collaboration India 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

As reported by a survey on influencer marketing conducted in India in 2022, content quality was among the most crucial parameters considered by brands that intended on collaborating with influencers, reflected by ** percent of the responses. This was followed by engagement rates and how well an influencer fit the brand. Meanwhile, only ** percent of respondents acknowledged the brand's fit with the influencer as a determining factor.

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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