A. Guttmann
Research Lead covering media
Digital out-of-home (DOOH) advertising in the United States – statistics & facts
Spending on digital outdoor displays continues to expand and boost the out-of-home (OOH) advertising industry's growth in the United States, yet the "D" in "DOOH" is not expected to attract more than half of budgets by the end of the current decade. In 2024, the U.S. DOOH ad expenditure surpassed three billion U.S. dollars. That represented an annual growth of over seven percent – the second consecutive year of deceleration. Still, the digital segment has consistently expanded faster than the overall U.S. outdoor ad industry, which in 2024 increased by less than five percent.
