among marketers who bought DOOH in the 12 months preceding the survey; "usually" and "always" responses only
Supplementary notes
The source surveyed 444 advertisers and agencies in six countries (France, Qatar, Saudi Arabia, the United Arab Emirates, the United Kingdom, and the United States) without specifying the number of respondents in each market.
Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.
The source does not specify the survey type or date.
Citation formats
Top methods for purchasing DOOH campaigns according to marketers worldwide 2026
During a global survey among marketers who bought digital out-of-home (DOOH) campaigns published in 2026, around ** percent reported usually or always purchasing DOOH campaigns programmatically only. About ** percent of respondents said they bought it directly only, while ** percent reported mixing both methods.
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VIOOH. (March 16, 2026). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. "Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. (2026). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. "Leading Methods for Purchasing Digital Out-of-home (Dooh) Campaigns According to Marketers Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH, Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1416899/dooh-purchase-methods-campaigns-worldwide/ (last visited July 22, 2026)
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
