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Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in France as of March 2026

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Sources

Release date

March 2026

Region

France

Survey time period

as of March 16, 2026

Number of respondents

139 respondents

Special properties

among marketers who had purchased pDOOH in the 12 months preceding the survey or were digital buyers open to purchasing it

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date; the date given is the release date.

Citation formats

Top methods for purchasing DOOH campaigns according to marketers in France 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2026

During a survey among marketers in France published in March 2026, approximately ** percent reported purchasing campaigns through programmatic buys only. Around ** percent of marketers utilized a mix of direct and programmatic buys, while  ** percent turned only to direct buys.

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Global overview

8

European overview

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United Kingdom

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Germany

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France

7

Spain

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Other European markets

6

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