糖心破解版

Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2025

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Source

Release date

November 2025

Region

Vietnam

Survey time period

Q3 2022 to Q3 2025

Number of respondents

444 respondents

Age group

18-27 years

Method of interview

Online panel

Supplementary notes

Original question: 鈥淲hich of the following platforms/apps do you use most often for online shopping?鈥

According to the source, Generation Z are those born between 1997 and 2006.

Citation formats

Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q3 2025

Published by Thuy D., Dec 23, 2025

According to a survey conducted by Decision Lab among Vietnam's Gen Z internet users, approximately ***percent of respondents from this generation confirmed using TikTok most frequently for online shopping during the third quarter of 2025, indicating an increase compared to the preceding quarter. TikTok has emerged as one of the leading social media apps in Vietnam.

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TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
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