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Retail social commerce sales in China and the United States in 2021 (in billion U.S. dollars)

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Sources

Release date

February 2022

Region

China, United States

Survey time period

May 2021

Special properties

estimates

Supplementary notes

Products or services ordered on social networks such as Pinterest, Facebook, Instagram, VK, and WeChat, and Line. Excludes tips, travel, gambling, food and drink services, events, subscriptions, money transfers, bill payments, and other regulated industries.

Citation formats

Social commerce sales in China vs. the U.S. 2021

Published by
Yihan Ma,
Nov 28, 2025
In 2021, social commerce sales amounted to some billion U.S. dollars in China. Notably, the country had about *** million social commerce users that year. Meanwhile, sales through social media channels generated approximately **** billion dollars in the United States, with nearly ** million social buyers.
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