During a 2022 study, approximately ** percent of online consumers in Mexico reported having already purchased via social media. Although the remaining third said they had not used these platforms for shopping, most of them expressed interest in doing so. Meanwhile in Brazil, ** percent of respondents stated that they had already engaged in social commerce, but the share of those who had not yet used this channel and are not interested in it was twice that of Mexico.
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MarketingDirecto.com. (August 28, 2022). Share of online consumers who had already shopped on social media in Mexico in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com. "Share of online consumers who had already shopped on social media in Mexico in 2022." Chart. August 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com. (2022). Share of online consumers who had already shopped on social media in Mexico in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com. "Share of Online Consumers Who Had Already Shopped on Social Media in Mexico in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Aug 2022, /statistics/1336107/social-commerce-adoption-mexico/
MarketingDirecto.com, Share of online consumers who had already shopped on social media in Mexico in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1336107/social-commerce-adoption-mexico/ (last visited July 22, 2026)
Share of online consumers who had already shopped on social media in Mexico in 2022 [Graph], MarketingDirecto.com, August 28, 2022. [Online]. Available: /statistics/1336107/social-commerce-adoption-mexico/
