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Product categories which the Generation Z consumers in China have recently bought online as of June 2025

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Source

Release date

October 2025

Region

China

Survey time period

July 1, 2024 to June 12, 2025

Number of respondents

892 respondents

Age group

18-29 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Which of these items have you bought online in the past 12 months? (multi-pick)"

More information on the methodology can be found here.

Citation formats

Online purchases of Zoomers in China 2025, by category

Published by
F. Watty,
Oct 8, 2025

According to a survey conducted by ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ among Generation Z in China from July 2024 to June 2025, apparel and footwear were the most popular product categories for online shopping, with ** and ** percent of respondents having purchased them within the previous 12 months, respectively. Merely ****percent of the respondents had not bought anything online during that period.

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Topics

Gen Z consumers in ChinaCosmetics market in ChinaLuxury goods market in ChinaRetail industry in ChinaDemographics of China
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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