As of January 2022, a quarter of consumers surveyed in France had made at least one purchase on social networks, while another ** percent said they had not yet turned to social commerce but could imagine doing so. Facebook was the most used social network for shopping in France that year.
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YouGov. (January 28, 2022). Share of consumers who had shopped on social networks in France in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1318568/france-social-commerce-usage/
YouGov. "Share of consumers who had shopped on social networks in France in 2022." Chart. January 28, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1318568/france-social-commerce-usage/
YouGov. (2022). Share of consumers who had shopped on social networks in France in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1318568/france-social-commerce-usage/
YouGov. "Share of Consumers Who Had Shopped on Social Networks in France in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Jan 2022, /statistics/1318568/france-social-commerce-usage/
YouGov, Share of consumers who had shopped on social networks in France in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1318568/france-social-commerce-usage/ (last visited July 21, 2026)
Share of consumers who had shopped on social networks in France in 2022 [Graph], YouGov, January 28, 2022. [Online]. Available: /statistics/1318568/france-social-commerce-usage/