Gen Z women are more likely than Gen Z men to make purchases via social media in the United States and the United Kingdom. At least ** percent of female respondents in that generation had experienced buying a product on social networks as of January 2022, while the male usage rate stood at ** percent. Discovering new brands via social media or visiting brands' social media stores was also more popular among Gen Z women than their male counterparts.
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Latana. (August 23, 2022). Type of activities Gen Z consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/973404/internet-users-interest-purchasing-products-social-media-usa/
Latana. "Type of activities Gen Z consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender." Chart. August 23, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/973404/internet-users-interest-purchasing-products-social-media-usa/
Latana. (2022). Type of activities Gen Z consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/973404/internet-users-interest-purchasing-products-social-media-usa/
Latana. "Type of Activities Gen Z Consumers Engaged in While Social Media Shopping in The United States and The United Kingdom in 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2022, /statistics/973404/internet-users-interest-purchasing-products-social-media-usa/
Latana, Type of activities Gen Z consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/973404/internet-users-interest-purchasing-products-social-media-usa/ (last visited July 25, 2026)
Type of activities Gen Z consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender [Graph], Latana, August 23, 2022. [Online]. Available: /statistics/973404/internet-users-interest-purchasing-products-social-media-usa/
