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Attitudes towards online shopping among consumers from the Generation Z in China as of September 2025

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Source

Release date

October 2025

Region

China

Survey time period

October 1, 2024 to September 30, 2025

Number of respondents

906 respondents

Age group

18-29 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Which of these statements about online shopping do you agree with? (multi-pick)"

More information on the methodology can be found here.

Citation formats

Attitudes towards online shopping among Chinese Zoomers 2025

Published by
F. Watty,
Oct 23, 2025

According to a 2025 survey conducted by ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ among Generation Z in China, around ** percent of respondents found customer reviews on the internet very helpful. In addition, about ** percent of respondents would do online research before each purchase.

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Topics

Gen Z consumers in ChinaCosmetics market in ChinaLuxury goods market in ChinaRetail industry in ChinaDemographics of China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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