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Drivers of streaming and connected TV advertising spending increase in Western Europe as of August 2024

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Sources

Release date

November 2024

Region

Europe, France, Germany, Italy, Spain, United Kingdom

Survey time period

July and August 2024

Number of respondents

500 respondents

Special properties

in-house and agency marketers

Supplementary notes

The source does not provide the exact type of survey.

Citation formats

Drivers of digital video ad spend growth in Western Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2025

During a 2024 survey carried out among in-house and agency marketers from France, Germany, Italy, Spain, and the United Kingdom, quality of the ad experience was the leading reason marketers said they increased or would be increasing their streaming or connected TV (CTV) advertising spending, named by ** percent of respondents.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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