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Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021

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Source

Release date

February 2022

Region

Europe, United States

Survey time period

Q4 2021

Number of respondents

4,776 respondents

Method of interview

Online survey

Citation formats

Perceived frequency of ads on linear TV worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 19, 2023
According to a survey conducted among consumers in selected countries during the fourth quarter of 2021, the majority of respondents in each surveyed country said they saw the same ads too many times when watching linear TV. This figure was highest in Norway - with ** percent of respondents there perceiving linear TV ad frequency as being excessive - and lowest in Germany, with ** percent of respondents there agreeing with the survey question.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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