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Inhibitors of advanced TV advertising budgets according to marketers in the United Kingdom (UK) as of September 2023

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Sources

Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among in-house and agency marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.
Respondents were allowed to select up to three answers.

Citation formats

Inhibitors of advanced TV ad spend in the UK 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 6, 2024
During a 2023 survey carried out among marketers from the United Kingdom, ** percent of respondents said that one to three top reasons why their business would not spend more of its marketing budget on advanced TV was the lack of proof for advertising effectiveness or return-on-investment (ROI). The second most important reason given was the lack of willingness amongst marketers to explore new media channels, mentioned by ** percent of respondents.
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Statistics on " TV advertising in the United Kingdom "

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Overview

5

Spotlight: connected TV

5

Major players

5

Consumer insights

8

Marketer insights

7

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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