| Characteristic | Share of respondents |
|---|---|
| Retail website/apps ads when you search for a product | 67% |
| Ads of social media platforms | 63% |
| Ads shown during sports, award shows, charity events | 59% |
| Ads in print media | 56% |
| Outdoor billboards, digital signage/screens | 54% |
| In-store display & video ads | 49% |
| Ads on traditional TV/radio | 48% |
| Ads during online search | 43% |
| Podcasts | 37% |
| Retail website/app banner & video ads when you open the website/app | 36% |
| Ads on streaming services | 32% |
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Source
Sources
Release date
August 2025
More information
Region
Worldwide
Survey time period
October and November 2024
Number of respondents
12,000 respondents
Age group
18 years and older
Supplementary notes
The source does not specify the type of survey.
The sample included respondents in 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, Spain, Sweden, the United Kingdom, and the United States.
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