| Characteristic | CTV | Audio | Display | Video |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
In cooperation with
IAB Europe
Release date
January 2026
More information
Region
Europe
Survey time period
October and November 2025
Number of respondents
>170
Special properties
among marketers at advertisers, agencies, ad tech, publishers and/or media owners
Method of interview
Email survey
Supplementary notes
The question was phrased by the source as follows: "Which of the following metrics are important to evaluate your digital advertising campaigns?"
According to the source, respondents in "over 27" countries in Europe were surveyed, but it did not specify the countries.
Multiple answers were possible.
Citation formats
