Original question: "How many times in the past year have you signed up for a video streaming service to watch something, and then canceled/paused your subscription after you finished watching it?"
Percentage points exceeding 100 are probably due to rounding.
Citation formats
Discontinuing video streaming services after specific content U.S. 2026, by age
A 2026 survey found that ** percent of Americans reported having canceled or paused at least one video subscription after they finished watching the specific content they had wanted to see. Younger age groups were more likely to do this, with about * Gen Zers doing so five or more times in the past year.
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eMarketer. (March 10, 2026). Rate of canceling or pausing video streaming services after having watched specific content in the United States as of January 2026, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1661952/us-video-streaming-cancelation-after-finishing-content/
eMarketer. "Rate of canceling or pausing video streaming services after having watched specific content in the United States as of January 2026, by age group." Chart. March 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1661952/us-video-streaming-cancelation-after-finishing-content/
eMarketer. (2026). Rate of canceling or pausing video streaming services after having watched specific content in the United States as of January 2026, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1661952/us-video-streaming-cancelation-after-finishing-content/
eMarketer. "Rate of Canceling or Pausing Video Streaming Services after Having Watched Specific Content in The United States as of January 2026, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2026, /statistics/1661952/us-video-streaming-cancelation-after-finishing-content/
eMarketer, Rate of canceling or pausing video streaming services after having watched specific content in the United States as of January 2026, by age group ÌÇÐÄÆƽâ°æ, /statistics/1661952/us-video-streaming-cancelation-after-finishing-content/ (last visited July 25, 2026)
Rate of canceling or pausing video streaming services after having watched specific content in the United States as of January 2026, by age group [Graph], eMarketer, March 10, 2026. [Online]. Available: /statistics/1661952/us-video-streaming-cancelation-after-finishing-content/
