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Leading challenges of merging linear TV and digital campaign data according to marketers in the United States as of May 2023

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Source

Release date

May 2023

Region

United States

Survey time period

as of May 1, 2023

Number of respondents

300 respondents

Special properties

among TV marketers, including agency and brand advertisers

Supplementary notes

The source does not provide the survey type or date.

Citation formats

Top challenges of merging linear TV and digital campaign data in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2023
During a survey conducted among TV marketers in the United States and released in May 2023, the main challenge of merging linear and digital data was identified by ** percent of respondents with the lack of common metrics across channels. The creation of a holistic framework for planning and measurement was mentioned by ** percent of respondents, while ** percent cited data-sharing restrictions by walled gardens.
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