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Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group

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Source

Release date

May 2022

Region

United States

Survey time period

Q1 2022

Special properties

impressions of top 10 advertisers

Citation formats

Share of linear TV impressions served by top advertisers U.S. 2022, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 28, 2022
It was calculated that linear TV advertising impressions from the top 10 advertisers in the United States served to audiences below the age of ** was lower than the national average of such impressions served in the first quarter of 2022. At the same time, linear TV ad impressions reached more viewers aged 55 and older, indicating a disparity in the distribution of and exposure to linear TV ads dependent on age groups.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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