According to a survey conducted in the United States in late 2023, Gen Z was the generation that made the most purchases from influencer-founded brands online, with ** of respondents stating that. Naturally, the least digital generation, the Baby boomers, did that the least, with only **** percent of people born between 1941 and 1964 purchasing products from influencer-founded brands.
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eMarketer. (December 18, 2023). Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer. "Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation." Chart. December 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer. (2023). Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer. "Share of Adults in The United States Who Made a Purchase from An Influencer-founded Brand as of November 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2023, /statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer, Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1446098/usa-purchase-influencer-brands-generation/ (last visited July 23, 2026)
Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation [Graph], eMarketer, December 18, 2023. [Online]. Available: /statistics/1446098/usa-purchase-influencer-brands-generation/
