During a survey conducted among weekly podcast listeners in the United States and released in May 2023, ** percent of Gen Y respondents said podcasters had often influenced them to change their mind on something they once believed in, while ** percent said the same regarding social media influencers. Compared to Millennials, ** percent of responding adult Gen Zers were influenced by podcasters, while the share of those influenced by social media creators added up to ** percent.
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MarketingCharts. (June 14, 2023). Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1392726/influence-podcast-hosts-social-media-influencers-us/
MarketingCharts. "Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation ." Chart. June 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1392726/influence-podcast-hosts-social-media-influencers-us/
MarketingCharts. (2023). Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1392726/influence-podcast-hosts-social-media-influencers-us/
MarketingCharts. "Share of Weekly Podcast Listeners Influenced by Podcast Hosts and Social Media Influencers in The United States as of May 2023, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jun 2023, /statistics/1392726/influence-podcast-hosts-social-media-influencers-us/
MarketingCharts, Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1392726/influence-podcast-hosts-social-media-influencers-us/ (last visited July 27, 2026)
Share of weekly podcast listeners influenced by podcast hosts and social media influencers in the United States as of May 2023, by generation [Graph], MarketingCharts, June 14, 2023. [Online]. Available: /statistics/1392726/influence-podcast-hosts-social-media-influencers-us/
