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Consumer preference on ad content in China in 2024, by perspective

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Sources

Release date

August 2024

Region

China

Survey time period

2024

Number of respondents

1,800 respondents

Method of interview

Online survey

Supplementary notes

The survey covered consumers who had interacted with online ads from industries within the past three months. The six product or service categories included consumer goods, financial products, educational products, SMCGs, gaming products, and online services. 

Citation formats

Consumer preference on ad content in China 2024, by perspective

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2025

A 2024 survey in China reported that percent of consumers wished to receive ads that meet their personal needs and preferences. Another *of consumers preferred ads showing the latest trends.

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