According to a survey conducted among adults in the United States between August 2024 and February 2025, ** percent of likely Super Bowl viewers said celebrity endorsements had at least somewhat of an impact on their product purchases. This value was ** percentage points higher than the reported figure from the general population for the same question.
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CivicScience. (February 3, 2025). Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1553832/celebrity-super-bowl-endorsement-impact-purchase-decisions-us/
CivicScience. "Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025." Chart. February 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1553832/celebrity-super-bowl-endorsement-impact-purchase-decisions-us/
CivicScience. (2025). Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1553832/celebrity-super-bowl-endorsement-impact-purchase-decisions-us/
CivicScience. "Impact of Celebrity Endorsements on Product Purchases among General Population and Likely Super Bowl Viewers in The United States as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2025, /statistics/1553832/celebrity-super-bowl-endorsement-impact-purchase-decisions-us/
CivicScience, Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1553832/celebrity-super-bowl-endorsement-impact-purchase-decisions-us/ (last visited July 27, 2026)
Impact of celebrity endorsements on product purchases among general population and likely Super Bowl viewers in the United States as of February 2025 [Graph], CivicScience, February 3, 2025. [Online]. Available: /statistics/1553832/celebrity-super-bowl-endorsement-impact-purchase-decisions-us/
