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Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023

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Sources

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Release date

June 2023

Region

Canada

Survey time period

March 27 and 28, 2021, February 28 and March 1, 2023

Number of respondents

2021: 8,400, 2023: 3,348

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever purchased a product based on a recommendation from an influencer on social media?" 
The source does not provide information about the age of survey respondents.

Citation formats

Influencer marketing effectiveness in Canada 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2024

During a 2023 survey, ** percent of responding consumers from Canada stated they had at least once purchased a product because of an influencer's recommendation. The remaining ** percent said they had not. In 2021, there were roughly ** million social media users in Canada, who could be targeted by influencer marketing activities.

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Topics

Influencer marketing in CanadaInfluencer marketing worldwideInfluencer marketing in BrazilInfluencer marketing in the United Kingdom (UK)Influencer marketing in Asia
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