During a 2024 survey fielded in the United Kingdom, ** percent of responding consumers stated they trusted ads. That is percentage points more than in 2021.
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The Media Leader. (January 22, 2025). Trust in advertising among consumers in the United Kingdom (UK) in 2021 and 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1471295/trust-advertising-uk/
The Media Leader. "Trust in advertising among consumers in the United Kingdom (UK) in 2021 and 2024." Chart. January 22, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1471295/trust-advertising-uk/
The Media Leader. (2025). Trust in advertising among consumers in the United Kingdom (UK) in 2021 and 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1471295/trust-advertising-uk/
The Media Leader. "Trust in Advertising among Consumers in The United Kingdom (Uk) in 2021 and 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Jan 2025, /statistics/1471295/trust-advertising-uk/
The Media Leader, Trust in advertising among consumers in the United Kingdom (UK) in 2021 and 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1471295/trust-advertising-uk/ (last visited July 20, 2026)
Trust in advertising among consumers in the United Kingdom (UK) in 2021 and 2024 [Graph], The Media Leader, January 22, 2025. [Online]. Available: /statistics/1471295/trust-advertising-uk/