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Share of digital marketing spends in digital-first organizations across India in 2021, by industry

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Source

Release date

November 2021

Region

India

Survey time period

2021

Special properties

BCG Measurement Maturity Assessment of leading digital-first organizations in India 2021

Citation formats

Share of digital in total marketing spends India 2021, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2022
An assessment of India's leading digital-first organizations across various industries in 2021, revealed that the travel sector attributed the lion's share, about ** percent, of its overall marketing spends to digital marketing. In comparison, the media and OTT sector devoted half their total marketing spending to digital, as of that year.
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Topics

Digital marketing in IndiaInfluencer marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaSocial media advertising in India
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