In 2023, the e-commerce industry was the leading advertiser in Taiwan's digital advertising, contributing a value of *** billion new Taiwan dollars. In contrast, the digital ad spending from the automotive brands was only about *** billion new Taiwan dollars in the same year.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Value of digital advertising expenditure in Taiwan in 2023, by industry (in billion New Taiwan dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1328495/digital-advertising-expenditure-in-taiwan-by-industry/
DMA (Taiwan), und Google Drive. "Value of digital advertising expenditure in Taiwan in 2023, by industry (in billion New Taiwan dollars) ." Chart. July 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1328495/digital-advertising-expenditure-in-taiwan-by-industry/
DMA (Taiwan), Google Drive. (2024). Value of digital advertising expenditure in Taiwan in 2023, by industry (in billion New Taiwan dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1328495/digital-advertising-expenditure-in-taiwan-by-industry/
DMA (Taiwan), and Google Drive. "Value of Digital Advertising Expenditure in Taiwan in 2023, by Industry (in Billion New Taiwan Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2024, /statistics/1328495/digital-advertising-expenditure-in-taiwan-by-industry/
DMA (Taiwan) & Google Drive, Value of digital advertising expenditure in Taiwan in 2023, by industry (in billion New Taiwan dollars) ÌÇÐÄÆƽâ°æ, /statistics/1328495/digital-advertising-expenditure-in-taiwan-by-industry/ (last visited July 30, 2026)
Value of digital advertising expenditure in Taiwan in 2023, by industry (in billion New Taiwan dollars) [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: /statistics/1328495/digital-advertising-expenditure-in-taiwan-by-industry/
