A study from March and April 2020 compared click-through rates (CTR) of promotional e-mails during the COVID-19 pandemic. According to the findings, some categories saw an increase in the CTR of their promotional emails, for example in the case of food and beverages for which the rate increased from **** percent to **** percent. Travel, hospitality and leisure was the only category that saw a decrease in its CTR, from **** percent in March to **** in April.
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Campaign Monitor. (June 1, 2020). Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. "Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category ." Chart. June 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. (2020). Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor. "Click-through Rates (Ctr) of Promotional E-mails Due to Coronavirus Worldwide as of April 2020, by Category ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2020, /statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
Campaign Monitor, Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category ÌÇÐÄÆƽâ°æ, /statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/ (last visited July 22, 2026)
Click-through rates (CTR) of promotional e-mails due to coronavirus worldwide as of April 2020, by category [Graph], Campaign Monitor, June 1, 2020. [Online]. Available: /statistics/1168569/promotional-e-mail-coronavirus-ctr-worldwide-category/
