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Opinions of TV viewers about advertising served during shows on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021

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Source

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Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How would you describe the types of ads you saw during the show?"

Citation formats

TV viewers opinions about ads served on AVOD platforms in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 15, 2022
According to results of a survey conducted in December 2021, ** percent of U.S. TV viewers thought the ads aired during shows on Discovery+ were informative. In comparison, percent of respondents thought the same about advertising served on Peacock.
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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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