A survey from 2023 found that around ** video-on-demand payers worldwide would accept ads in exchange for a lower-cost TV or video streaming subscription. The countries with the highest shares of consumers who were willing to watch ads were Nigeria and India, while Norway and Switzerland were among the markets with the smallest acceptance rates.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Ibope Media. (June 20, 2023). Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media. "Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media. (2023). Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media. "Share of Video Streaming Consumers Accepting Ads If Tv or Streaming Subscriptions Were Cheaper Worldwide as of 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1411500/accept-video-streaming-ads-cheap-subscription/
Kantar Ibope Media, Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1411500/accept-video-streaming-ads-cheap-subscription/ (last visited July 19, 2026)
Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country [Graph], Kantar Ibope Media, June 20, 2023. [Online]. Available: /statistics/1411500/accept-video-streaming-ads-cheap-subscription/
