According to a survey conducted in Japan in September 2021, almost ** percent of respondents skip online video advertisements when the advertisement is getting in the way of what they are doing. An almost similar share of respondents stated that they skip advertisements when the advertisement is too long.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Carta Communications. (February 28, 2022). Situations in which people skip online video advertisements in Japan as of September 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications. "Situations in which people skip online video advertisements in Japan as of September 2021." Chart. February 28, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications. (2022). Situations in which people skip online video advertisements in Japan as of September 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications. "Situations in Which People Skip Online Video Advertisements in Japan as of September 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Feb 2022, /statistics/1334208/japan-situations-people-skip-online-video-advertisements/
Carta Communications, Situations in which people skip online video advertisements in Japan as of September 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1334208/japan-situations-people-skip-online-video-advertisements/ (last visited July 25, 2026)
Situations in which people skip online video advertisements in Japan as of September 2021 [Graph], Carta Communications, February 28, 2022. [Online]. Available: /statistics/1334208/japan-situations-people-skip-online-video-advertisements/