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Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021

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Source

In cooperation with
Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about how long the ad breaks were during the show?"

Citation formats

Ad breaks length accepted by TV viewers during a show in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2021
In a June 2021 survey, ** percent of U.S. respondents said that during a 30-minute streaming show ad breaks longer than ** second were unreasonable. Some ** percent of video streaming viewers found advertising breaks lasting less than ** seconds reasonable.
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Netflix advertisingNetflixNetflix in Latin AmericaNetflix in EuropeSubscription video-on-demand in the United States
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