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Share of streaming video viewers satisfied with selected ad delivery options during a show in the United States as of June 2021

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Source

In cooperation with
Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week; showing % top satisfaction (8-10 on 11 point scale)

Supplementary notes

Question: "How much did you enjoy the experience of watching that show?"

Citation formats

Streaming video viewer satisfaction with ad delivery options in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2021
A survey conducted in the United States in June 2021, showed that the streaming service viewers who saw ads customized to their interests during a show were the most satisfied ones with their viewing experience. According to ** percent of respondents, seeing a countdown clock during advertising also made the experience of watching that show more satisfying.
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Netflix advertisingNetflixNetflix in Latin AmericaNetflix in EuropeSubscription video-on-demand in the United States
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