ÌÇÐÄÆƽâ°æ

Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV users; owning LG smart televisions

Supplementary notes

Question: "How do the ads you see on streaming services/apps compare to the ads you see on cable/satellite TV in each of the following areas?"
Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Consumer comparison of ads on pay TV vs. streaming services in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
A 2022 survey among U.S. connected TV and linear TV users revealed that the majority of respondents saw no differences between ads on pay TV and video streaming services. However, the share of respondents perceiving ads to be better on streaming platforms was higher in all surveyed areas than that of adults observing cable and satellite TV ads to be better. Ad break length and number of ads seen have been in particular considered as being better on streaming services, with ** percent and ** percent of respondents claiming that, respectively.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Streaming in the PhilippinesInternet usage in the PhilippinesOnline gaming in the PhilippinesSocial media in the PhilippinesMobile apps in the Philippines
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.