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Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022

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Sources

Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV uers; owning LG smart televisions

Supplementary notes

Question: "How much, if at all, does seeing ads that are more targeted to you (based on your online preferences and habits) impact your overall experience?"

Citation formats

Influence of targeted ads on video viewing experience in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
A survey from March 2022 found that seeing targeted TV and video ads improved the viewing experience for nearly *** in U.S. adults. Eight percent of respondents even stated that these ads have a significant impact on their television viewing experience. Meanwhile, roughly **** of participants interviewed observed no improvement.
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Topics

Streaming services advertising in the United States
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