*The source pointed out that there may have been some degree of misunderstanding with ad-supported video-on-demand (AdVOD) services.
Survey respondents were given an overview of the "ad-supported plan" before answering the survey. Ad-supported plans were explained as the following:
Plans that are less expensive compared to those plans without ads but require viewing of ads before or during content viewing.
It was furthermore explained that the question was not about the advertising plan of a specific service, but that the introduction was considered generally for subscription-based video distribution services.
Citation formats
Attitude on using ad-supported SVOD services Japan 2022
According to a survey conducted by in Japan in November 2022, more than ** percent of the respondents were not interested in using a subscription video-on-demand (SVOD) service that shows advertisements before or during the actual content in return for a lower fee. While more than a third of the respondents were interested in using ad-supported SVOD services, only about percent of the respondents directly stated that they wanted to subscribe to such a service.
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GEM Partners. (December 16, 2022). Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners. "Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022." Chart. December 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners. (2022). Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners. "Share of People Who Are Interested in Using An Ad-supported Subscription Video-on-demand (Svod) Service in Japan as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2022, /statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
GEM Partners, Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/ (last visited July 22, 2026)
Share of people who are interested in using an ad-supported subscription video-on-demand (SVOD) service in Japan as of November 2022 [Graph], GEM Partners, December 16, 2022. [Online]. Available: /statistics/1356600/japan-attitude-on-using-ad-supported-svod-services/
