In the United States, more video streaming users subscribed to the ad-supported versions of Hulu, Paramount+, and Peacock as of . Between ** and ** percent of respondents to the survey used the platforms' ad-free versions. By contrast, the share of U.S. consumers who subscribed to ad-free HBO Max and Discovery+ was higher than that of advertising-based viewers.
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Hub Entertainment Research. (May 11, 2022). Distribution of selected video-on-demand subscribers in the United States as of April 2022, by version [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1309326/video-streaming-subscriber-version-us/
Hub Entertainment Research. "Distribution of selected video-on-demand subscribers in the United States as of April 2022, by version." Chart. May 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1309326/video-streaming-subscriber-version-us/
Hub Entertainment Research. (2022). Distribution of selected video-on-demand subscribers in the United States as of April 2022, by version. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1309326/video-streaming-subscriber-version-us/
Hub Entertainment Research. "Distribution of Selected Video-on-demand Subscribers in The United States as of April 2022, by Version." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2022, /statistics/1309326/video-streaming-subscriber-version-us/
Hub Entertainment Research, Distribution of selected video-on-demand subscribers in the United States as of April 2022, by version ÌÇÐÄÆƽâ°æ, /statistics/1309326/video-streaming-subscriber-version-us/ (last visited July 21, 2026)
Distribution of selected video-on-demand subscribers in the United States as of April 2022, by version [Graph], Hub Entertainment Research, May 11, 2022. [Online]. Available: /statistics/1309326/video-streaming-subscriber-version-us/
