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Perception and consumption habits of TV advertising among adults in the United States as of October 2021

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Sources

Release date

October 2021

Region

United States

Survey time period

October 15 to 18, 2021

Number of respondents

996 respondents

Age group

18 years and older

Supplementary notes

* Asked only among streaming video service users. Figures represent the sum of respondents who said they "strongly" or "somewhat" agree with each statement listed.

Citation formats

TV ads perception and attitudes among U.S. adults 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2022
According to a survey conducted among U.S. adults in **, ** percent of respondents said they would prefer to watch ads before a show rather than during the show. More than out of 10 respondents also said they multitasked - for example, checked their phone or channel surfed - during commercial breaks. Among respondents who were streaming device users, ** percent of them said they often came across the same ad or ads when watching a show on a streaming platform.
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