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Share of consumers who did not mind advertising if they got free content in return in selected countries worldwide as of December 2024

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Source

Number of respondents

357,672 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with?" - "I don't mind if companies use my personal data for advertising"
For more information, please consult the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Consumers who don't mind ads if they get free content in return 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2025

During a 2024 survey, * of responding consumers from Spain stated they did not mind advertising if they got free content in return. Among the surveyed countries, the share was lowest in Japan, at ***percent.

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