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Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022

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Sources

Release date

October 2022

Region

Mexico

Survey time period

as of October 2022

Age group

18 years and older

Supplementary notes

The source does not specify the type of survey, the number of respondents, or the surveying period. The date used is the date of release.

Citation formats

Share of user attention towards advertising in traditional TV vs. CTV in Mexico 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2023
During a 2022 survey conducted in Mexico, ** percent of respondents reported paying attention to connected TV (CTV) ads, whereas ** percent said they paid attention to commercials on traditional TV. According to the same study, about one-fourth of CTV users in Mexico preferred to watch commercials in exchange for free content.
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Amazon advertising in the U.S.AmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in Latin America
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