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Share of product categories consumers purchased through social media in the United States in 2020

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Source

Release date

April 2021

Region

United States

Survey time period

2020

Number of respondents

246 respondents

Special properties

who purchased through social media

Method of interview

Online survey

Supplementary notes

The source defined purchasing through social media platform as follows: "Making a purchase directly on a social media platform, or clicking through an ad on social media platform and making a purchase at that time."
The source did not provide an exact date of release for this report. Date of release is date of access.
Date of survey not clearly stated.

Citation formats

Leading products consumers purchased via social media in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 6, 2021
Internet and social media shopping became refuge among consumers in United States during self-quarantine in 2020. Data from an online survey conducted in the United States demonstrated what kind of products shoppers purchased via social media platforms. ** percent of purchases made through social media platforms were in the video games & accessories category. Toys & hobbies came in second with ** percent, closely followed by jewelry & watches at ** percent. Entertainment products such as e-books, food and drinks, and tickets for future events were also strongly purchased at **, ** and ** percent respectively.
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