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Most purchased product categories during a livestream in the United States in 2022

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Source

Release date

November 2022

Region

United States

Survey time period

October 11 to 21, 2022

Number of respondents

1,000 respondents

Age group

18-67 years

Supplementary notes

To the question: "What type of product did you buy during a livestream?"
The sources does not provide the type of survey.

Citation formats

Types of products most purchased during a livestream in the U.S. 2022

Published by
F. Watty,
Nov 21, 2022
In 2022, fashion was the most commonly purchased product category among live shoppers in the United States. According to a survey, about a quarter (** percent) of users reported buying clothing and apparel during a livestream. Personal and beauty care followed, with ** percent of respondents.
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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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