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Digital shopping tools used by consumers buying fashion in the United States as of 2022

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Source

Release date

September 2022

Region

United States

Survey time period

September 2022

Number of respondents

310 respondents

Age group

18-34 years

Citation formats

Digital shopping tools used by fashion buyers in the U.S. 2022

Published by
F. Watty,
Jun 9, 2023
According to a survey conducted in 2022, shoppers in the United States were most likely to have used a try-before-you-buy feature when shopping online for fashion items, with ** percent of respondents reporting having used one before. In comparison, only ** percent of respondents reported having used a virtual try-on feature.
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