According to a 2021 survey among adult consumers in China, nearly of respondents said they bought or intended to buy groceries on social media platforms. In comparison, only ** percent of the respondents said they bought or planned on purchasing luxury goods via social commerce.
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Essence. (November 21, 2021). Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence. "Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category." Chart. November 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence. (2021). Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence. "Share of Consumers Who Bought or Intended to Buy Things on Social Commerce Platforms in China as of July 2021, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2021, /statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence, Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category ÌÇÐÄÆƽâ°æ, /statistics/1338696/china-most-purchased-product-categories-using-social-commerce/ (last visited July 24, 2026)
Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category [Graph], Essence, November 21, 2021. [Online]. Available: /statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
